Online reviews are very popular these days, with everything from gadgets to restaurants judged on third-party sites like Yelp and TripAdvisor. Medical practitioners are not immune, either. Popular websites like Healthgrades, Google My Business and Yelp have the potential to … Continue reading
So, what are patient reviews? If you are a medical practitioner, you know what reviews are. Some people call them online reviews, some call them opinions, and others refer to them as feedback. Some people also consider the star ratings … Continue reading
There are so many healthcare digital marketing strategies, and sometimes it can be overwhelming when you are trying to decide which one to choose. Marketers looking for the best digital marketing strategy need to have a clear understanding of their … Continue reading
Just a decade ago, the healthcare landscape looked radically different from its current form. The concept of online marketing was still in its nascent stage. The Internet has evolved, and so has the way that medical practices market themselves online. … Continue reading
When it comes to search engine optimization (SEO) techniques, change is the only constant. For most medical practices, it is difficult to stand firm on this ever-changing ground, when the rules are changing faster than you have a chance to … Continue reading
Figuring out where to spend your money and time as a healthcare marketer is not an easy decision. You want to create relevant content that grabs the interest of your target audience without being too gimmicky. You want marketing tactics … Continue reading
According to a report by Statistica, the total number of worldwide users on social networks is likely to cross 3 billion active users per month by 2021. This is one-third of the world’s entire population! Social networks are engaging the … Continue reading
When you are getting referrals, it means that your patients believe in your offerings enough to put their reputation on the line. They want to be known among their family and friends for giving solid advice – and they are … Continue reading
As a healthcare marketer, it is easy to talk about your products and services. You know how amazing your staff is and how effective your services are, and you enjoy conveying that to your target audience through your website content … Continue reading
Patient loyalty is like sand in your hand. The more tightly you try to hold it, the more quickly it will trickle through your fingers. Retaining patients has never been an easy nut to crack, as all medical practice owners … Continue reading
